Continue to post Facebook and Twitter updates frequently (several times
a week) and attempt to build a larger follower/fan count by outreach to
friends and family, as well as activity on like-minded social media
Optimize your Wix-created website for mobile devices using the
mobile editor built into the Wix.com edit tool. Your final campaign site
will be evaluated for how it appears on both desktop and mobile devices
beginning Wed., Dec. 4.
CALENDAR OF REMAINING DATES:
Mon., Dec. 9 - Final Exam Due Electronically (emailed to instructor)
WHAT: Create a social media marketing plan for your brand. See info below for more criteria on what should be included. Chapter 15 of your textbook has more guidance. The appendix has a sample "completed" plan that you may also want to reference as an example of a completed plan.
WHEN: Due no later than the beginning of class on Wed., Dec. 4.
WHO: This is a team project. It is recommended that students collaborate on the writing, research and editing using Google Documents.
LENGTH: Approximately 5-10 pages (can be longer -- but MINIMUM of five pages)
ABOUT SOCIAL MEDIA MARKETING PLANS
What should be in your social media marketing plan? The presentation below gives an overview of the key elements, including the following sections and elements:
Social Media Presence
Tools & Implementation
Monitoring & Tuning
Budget & ROI
In addition, your Social Media Marketing Plan should include documentation of the research and planning of your campaign, including: