Saturday, May 2, 2015

Good Night, and Good Luck

To the students of COMSTRAT 310:

Thank you!!!

I had a fantastic time working with you this past semester. It was a pleasure to work with all of you on your semester-long campaign and projects.

Please have a safe and fun summer! :)

Tuesday, April 28, 2015

WEEKS 15 & 16: Learning Google Analytics, StatCounter & Web Analytics Tools/Learning Google AdWords/Final Projects & Social Media Marketing Plans

SUMMARY:

For the final weeks of the semester, we will:
  • Learn about website analytics tools (such as Google Analytics and StatCounter) that enable better understanding of site/campaign traffic, referral and behaviour patterns.
  • Learn about best practices in building an official Facebook and Google AdSense campaign.
  • Finish our semester-long campaign website and related social media channels.
HOMEWORK:
  • Work on your final exam, due no later than the end of the day on Wednesday, May 6..
  • Continue to work on your Social Media Marketing Plan, due Thursday, April 30.
  • Continue to Facebook and Twitter updates frequently (several times this week) and attempt to build a larger follower/fan count by outreach to friends and family, as well as activity on like-minded social media pages.

Monday, April 27, 2015

What should be in your social media marketing plan?

Your final social media marketing plan should include the following sections and elements:
  • Executive Summary/Overview
  • Social Media Presence
  • Competitive Analysis
  • Goals
  • Strategies
  • Target Market
  • Tools & Implementation
  • Monitoring & Tuning
  • Budget & ROI
In addition, your Social Media Marketing Plan should include documentation of the research and planning of your campaign, including:
  • Branding research (logo/name survey results)
  • User Personas
  • SWOT Analysis
  • Wireframe(s)

Wednesday, April 22, 2015

Understanding Google Analytics

Would you like to know more about the Web traffic click-through patterns and keyword referrals on your site? Google Analytics is a free Web-based tool that will give you rich data on how people interact with your Web site content.

Visit Google Analytics to learn more.



With Google Analytics, you can even get "real time" reports of what is happening on your website:

REAL TIME REPORTING




In addition, you can track the following type of website activities:

AUDIENCE
 


ACQUISITION



BEHAVIOR



NOTE: For Wix.com accounts, you must upgrade to a paid account with a unique vanity domain name in order to connect Google Analytics tracking to your webpage. A free alternative that does work with Wix.com is StatCounter.

Additional Resources:

There are several online resources that you can help you better understand and analyze the data that you get from the various Web analytics services.


Free Website Analytics Options: StatCounter and Who's Amung Us

STATCOUNTER

StatCounter allows you to track who is visiting your campaign site. By installing StatCounter code into your Wix.com site, you'll be able to see detailed information on your visitors.

To get started, visit http://statcounter.com. Sign up for a free account and then follow the instructions to generate and install tracking code.
NOTE: Upon installation of your tracking code, StatCounter may ask you to verify that the code has been installed correctly. In many cases, it will inform you with this message "Code Not Detected" -- However, if you do continue to the next step, you will typically see that your tracking code is indeed working and that data is being tracked correctly.

Please note that two features of StatCounter are not available with Wix.com. You may not see accurate tracking for page titles and referring information. 

WHO'S AMUNG US

Another option for tracking of "real time activity" is Who's Amung Us.

Installation of tracking code is incredibly simple. Just go to the Who's Amung Us website, grab the code you want and then add it to your site using these steps:
  1.  In Edit Mode, Select the + (Add) button from the left-hand menu
  2. Select Apps, then HTML. A new HTML box will appear on your page.
  3. In the HTML settings box, use the pull-down menu to change the "Mode" to "HTML Code".
  4. Paste the code into the HTML Code box and "Save". If you want the tracking to appear on every page, then select "Show on all Pages" at the bottom of the HTML Settings box before you save.
  5. You can move the traffic icon by dragging it anywhere on your page. Make sure to Save your page before previewing or publishing.