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COMSTRAT 310 Syllabus - Fall 2017

COMSTRAT 310 - DIGITAL CONTENT PROMOTION (3 CREDITS) Instructor:  Brett Atwood                                Office:  WSU Everett 411...

WEEK 6: Wireframing & Design Explorations

This week, we will:
  • Learn the basics of web design and wireframing
  • Create a wireframe of a proposed website for our campaign
  • Review our various homepage wireframes to identify and review key features that are necessary for our campaign website.
  • Begin to learn content management systems and website creation tools, such as Wix or Wordpress, that can be used to build an original campaign website.
  • Create a wireframe for the homepage of your website using Gliffy.
  • Use your selected website creation tool to build an original website for your campaign. For this week, you will get started with the site – but the actual completion of it won’t be due for several weeks.

Wireframing Basics and Learning Gliffy

A wireframe represents a visual sketch that can be used in planning your website design and functionality. It typically happens prior to the actual building of the website - so that you can review and refine key decisions prior to any actual coding or creation.

Gliffy.com enables you to build a "wireframe" and site maps for your website. This easy-to-use service can be used to sketch and create your wireframe on the web -- and then share your creation with other stakeholders. 

An example of the Gliffy.com interface and a wireframe.

You can use Gliffy.com for website wireframing, flow charts, org charts, site maps -- and even a SWOT Analysis!

Here are some example wireframes that you can print out and review:


As virtual reality evolves more into the mainstream, new ethical challenges are emerging including issues related to privacy, identity construction and the relationship between fantasy and reality.

Join us for a fascinating look at the promises and threats of VR in this community Q&A with leading experts and researchers in this emerging industry.

Event moderated by Murrow College associate professor Brett Atwood. Participants include:
  • Torley, senior producer and sound designer at Linden Lab, maker of social VR platform Sansar and virtual world Second Life
  • Eva Hoerth, emerging technology researcher (former UX designer at VREAL)
  • Di Dang, leader of the Emerging Tech group at digital agency POP 
This event is free to all students -- and also will be attended by several Murrow College Professional Advisory Board members, so don't miss your chance to network with and meet several leaders in the media and technology industries. Free breakfast is included.

WHERE: WSU Everett building (across from Everett Community College), Tiered Lecture Hall (first floor)
WHEN: Tues., Oct. 3 from 8:30-10 a.m.

Check out the Facebook Event Page for more information!


Torley is the Senior Producer & Sound Designer for Linden Lab's Sansar, where he empowers users to create social VR experiences with spatial audio -- such as how sound can powerfully affect perception and immersion. With 13 years of experience working in virtual worlds, he has previously held positions in marketing, community management, and user education (the latter through a series of video tutorials including topics like avatar customization). Torley is also an acclaimed composer in the field of expressive electronic music, and has won competitions and done showcase demonstrations for world-class instrument developers like Spectrasonics, UVI, and ROLI.

Rated as one of the top 50 VR influencers on Twitter, Eva Hoerth is an emerging researcher and community builder. Her previous duties include a stint as a developer evangelist and UX designer at VREAL, as well as design researcher at Ratlab, LLC. She shares design strategies for VR and organizes VR Meetups and hackathons that bring diversity to the industry. She also occasionally records videos of people wearing headsets so that our grandchildren can laugh at how ridiculous we look.

Di Dang leads the Emerging Tech group at digital agency POP. She advises clients from a variety of industries on how emerging tech will impact their business, and she leads VR/AR design thinking workshops, in addition to teaching at the School of Visual Concepts. Di loves working the full product development cycle, and she has recently shipped VR/AR experiences for POP’s Fortune 100 clients. Outside of virtual reality, you can find her onstage doing improv. Di tweets passionately about emerging and immersive tech at https://twitter.com/dqpdang.

WEEKS 4 & 5: Focusing our online identity: Logo creations and research


For these weeks, we will:
  • Explore and create various branded logo treatments for our campaign
  • Conduct a survey to identify key messaging and branding attributes for our campaign
  • Make sure you have completed the SWOT analysis, competitive analysis and user personas
  • Use Photoshop or a free web logo creation service to create a logo for your brand.
  • Use an online survey tool to create a seven-question survey that aims to test the value propositions and sentiments associated with each brand name. (Optional):You can also use this tool to "test" what attributes and qualities people associate with multiple logo designs.
    • Once the survey is created, you should share it with your friends via Facebook or email. Each student should attempt to gather at least 20 responses from friends and family to your survey. (NOTE: Due to the limitations of this course, this is NOT meant to be a scientific survey. In the "real world," you would identify and/or even purchase a targeted survey response list to get a larger and more accurate response rate).

Social Media Campaigns: An Introduction

(If the above embedded PowerPoint lecture does not load, you can access it directly via this link: Social Media Campaigns: An Introduction
The above lecture contains a related audio file! You can download the audio track at this link. Please play the audio track while  advancing through these slides.
Related Links:

Free Event: Media Training on Suicide Reporting

Preventing Suicide is Everyone’s Business
Free training for media and communication leads
WHAT:          In recognition of Suicide Prevention Awareness Month, please join us for a free training on how words matter when reporting on suicide loss (see attached flyer).
Some suicide deaths may be newsworthy, but the language used to report suicide can influence the behavior of those reading it–especially those already at risk. Rena Fitzgerald, crisis services program manager with Volunteers of America, and Wendy Burchill, healthy communities specialist for the Snohomish Health District, will share tips and best practices on how to balance the public’s “right to know” against the risk of causing harm. Learn how words and phrases used in reporting can either increase or decrease the risk of additional suicides in the community.
WHERE:       Snohomish Health District’s Auditorium, located on the first floor at 3020 Rucker Ave., Everett
WHEN:          Wednesday, September 27 from 3 to 5 p.m.
WHO:            Media, public information officers, school newspapers, journalism students, etc.  
To register, please email Wendy Burchill at wburchill@snohd.org or call 425.339.8618.

Media Contact:        Heather Thomas, hthomas@snohd.org or 425.339.8688

Project Management Software - Introducing Trello


Stay organized using Trello, a free web-based service that allows you to organize and prioritize your campaign elements as a team.

Use Trello to create your content development and social media promotion calendar as a team. Assign tasks and track progress on current content productions. You can create neatly organized "cards" for each task. Move your card to a new column to reflect the production status.

Get started at Trello.com.


The following video shows you how Trello works on  your mobile phone, too!


The video below shows you the basics of how to get started with Trello: