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COMSTRAT 310 Syllabus - Spring 2020

COMSTRAT 310 - DIGITAL CONTENT PROMOTION (3 CREDITS) Instructor:  Brett Atwood                                Email: batwood@wsu.edu Of...

Creating A Brand Position Statement

Good brand positioning helps guide marketing strategy by clarifying the essence of your product, what goals it helps the consumer achieve, and how it does so in a unique way.

A key question:
How do you want your brand to be perceived by its various target audiences?

What overall problem does your product help consumers solve and/or what is the key value that it brings to people's lives? 

For each user persona type, you can try to address these questions by starting to fill out this problem/solution sentence:

Additional questions to ask yourself in developing a brand action plan and timeline:
  • What target audiences are most important for growth and monetization?
  • How can we improve our brand position, value proposition and messaging on the website, performance marketing, organic and social media initiatives?
  • How should we prioritize these changes?