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Semester Project Overview

For the duration of the semester, we will be creating fictional brands that the class will use to generate original social media, PR and adv...

Email Marketing Campaigns

Email campaigns are an important way to reach your customers, but it is also important to know the rules of what you need to do to stay compliant with  CAN-SPAM, GDPR and other regulations that may impact who you can contact.

Fortunately, services like Mailchimp or Constant Contact make it easier than ever to create and send campaign emails. These types of email marketing platforms allow you to create a campaign and then send to targeted campaign audiences (including A/B tests that allow you to determine which content strategy or email subject line nets the highest open rates and/or click-through rates.