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Semester Project Overview

For the duration of the semester, we will be creating fictional brands that the class will use to generate original social media, PR and adv...

Creating a Facebook Fan Page & Facebook Business Manager

Now that you have your new Web destination site, you'll also want to begin to nurture a strong community of followers and fans via social networking platforms, such as Facebook.

CREATING A FACEBOOK FAN PAGE

1. Your designated social media editor should log in to Facebook and then visit this link to set up your fan page.

2. You'll want to classify your page by Business/Brand or Community/Public Figure.

3. You will also get a chance to "name" your page. Make sure it matches or includes the name of your branded Web property!

4. Now you can customize your page. You might want to populate the page with your custom logo, profile information and even any of the many Facebook Apps.

Key Image Specifications for Facebook Timeline:
  • Profile Photo: Displays at 170 x 170 (computers) and 128 x 128 (mobile) 
  • Cover Photo: 820 x 312 (computers) and 640 x 360 (mobile)
  • Video Cover: Want a video for your cover instead? Learn how
6. Once your page is ready, you can choose to take it public.

7. Ready to add a Like button to your new Facebook fan site on your Wix page? Use these instructions.

8. Use the Facebook Fan site to send alerts and updates about additions to your site. You might also promote it to friends and interested, related communities via Facebook and other social network sites.

9. After you are done inserting the Facebook Like button, you might want to explore some of the other easy-to-use apps on the Wix App Market or Wordpress/Weebly Plugins that you can add to your site, including embedding of a Google Calendar, Crowdsignal surveys, live chat and more.

Learn more about managing your Facebook Page >>

FACEBOOK BUSINESS MANAGER

Some businesses go further than simply creating a Facebook page. For example, if your business has multiple stakeholders that use your official Facebook page and/or it uses multiple Facebook services (e.g. Developer apps, advertising, etc.) then you might want to connect your Facebook page to Facebook Business Manager.

Use Facebook Business Manager if:
  • You need to centralize the management of more than one ad account or page for your business.
  • You need to request access to Pages or ad accounts from clients outside your organization and/or you want to grant access to an outside vendor or organization with controlled permissions
  • You have multiple team members and you wish to keep your personal Facebook profile private/separate.