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Semester Project Overview

For the duration of the semester, we will be creating fictional brands that the class will use to generate original social media, PR and adv...

WEEKS 9, 10 & 11: SEO Basics, Mobile Optimization and Social Media Marketing Basics

SUMMARY:

Over the next few weeks, we will:
  • Continue to work on our primary campaign website including optimization for mobile devices
  • Continue to optimize content for search engine rankings on our media campaigns via Search Engine Optimization (SEO).
  • Learn about social media marketing plans and begin work on the creation of one with the goal of driving traffic and awareness to our campaign website.
  • Learn about the importance of monitoring your business reputation on Wikipedia
  • Learn about landing pages and how to create them
HOMEWORK:
  • Continue to revise your work-in-progress website. Reminder: Please send me your published link, if you have done so already!
  • Begin to work on your Social Media Marketing Plan (final version due Dec. 4)
  • Continue to work on and revise your campaign website, including modifications to help optimize your content for search engine indexing and rankings.
  • Do an SEO audit on your campaign website
  • Create a landing page with content themed around either a key user persona or non-branded campaign keyword/phrase