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Semester Project Overview

For the duration of the semester, we will be creating fictional brands that the class will use to generate original social media, PR and adv...

Setting Up Analytics for your Campaign Site

Once your site is built and ready, you'll want to ensure that it is connected to one of the many analytics options that allow you to better understand the actions and behaviors of your website visitors.

One of the gold standards of website analytics is Google Analytics. We'll be discussing GA in the coming weeks, but in the meantime, you can get started by installing the tracking code on your campaign site.

Note: Depending on which website CMS you are using, the instructions may vary. In some cases, you may need to use an alternative to GA. For the purposes of this class, any analytics platform that you use should be adequate for the completion of the necessary campaign analysis in your final report.

WIX INSTRUCTIONS

Wix only allows accounts with a connected domain to add Google Analytics. Unfortunately, this means you need a paid premium account in order to install GA tracking code.

If you have a connected domain, then use these instructions to get started.

No custom domain? There are also free alternatives to consider, such as StatCounterHere are instructions for installing the tracking code on Wix. There's also Visitor Analytics - just search for "analytics" in the Wix Marketplace to install the free version.

WEEBLY INSTRUCTIONS

Super easy. Follow these instructions.

WORDPRESS INSTRUCTIONS

Unfortunately, Wordpress.com requires an upgraded plan in order to add Google Analytics tracking. There are several plugins that allow you to add GA, but the ability to install plugins is disabled for non-paid plans. For more information on how to install and use GA with paid Wordpress.com options (such as Business, Pro or E-Commerce), see these instructions.

WordPress.com does have built-in stats tracking with reports that offer quick, at-a-glance views of the traffic on your site. New posts, likes and comments are shown alongside visitor activity. These stats are tracked automatically (no install needed) and can be found on your edit dashboard under Stats (or just click here if logged in).