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Semester Project Overview

For the duration of the semester, we will be creating fictional brands that the class will use to generate original social media, PR and adv...

Instagram Insights

Like other social media platforms, Instagram also has a dedicated analytics dashboard known as Instagram Insights.


Instagram Insights help you learn more about your followers and the people interacting with your business on Instagram. For example, you'll find insights such as gender, age range and location. You can also see which posts and stories your audience sees and engages with the most. Insights and metrics about your account include paid activity as well. Reach, accounts reached, impressions, and impressions by day reflect both paid and organic activity.

To get started, your Instagram profile must be a Business profile as Insights is not available on "personal" Instagram accounts.

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