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Semester Project Overview

For the duration of the semester, we will be creating fictional brands that the class will use to generate original social media, PR and adv...

April 16 - Guest Lecture - Darren Helton, Performance Marketing Manager

On April 16, our class will host a video-based live Q&A with Darren Helton, the lead performance marketing manager for Linden Research, Inc. (maker of social VR and gaming products).

Darren will be available to take your questions about all things related to paid digital campaigns, including trends and best practices using search, display and social media advertising.