Featured Post

Semester Project Overview

For the duration of the semester, we will be creating fictional brands that the class will use to generate original social media, PR and adv...

Creating a Landing Page for your Campaign Site

A landing page can be used to target a niche or specific audience or user persona type for your campaign. Here are some examples of landing pages for the same product -- yet each has content themed specifically to a different type of use case or audience:


From an SEO perspective, landing pages are also valuable since they help calibrate your content around a specific phrase or keyword. This can help with achieving higher relevancy on those terms for keyword indexing by the major search engines.

To build a landing page within your existing site in Wix, see these instructions. As an alternative, you can create a new landing page template as a separate site using one of these templates.