Featured Post

Semester Project Overview

For the duration of the semester, we will be creating fictional brands that the class will use to generate original social media, PR and adv...

WEEK 6: Wireframing & Design Explorations

SUMMARY:

This week, we will:
  • Learn the basics of web design and wireframing
  • Finalize a wireframe of a proposed website for our campaign
  • Review our various homepage wireframes to identify and review key features that are necessary for our campaign website.
  • Learn about content management systems and website creation tools, such as Wix or Wordpress, that can be used to build an original campaign website.
HOMEWORK:
  • Complete a wireframe for the homepage of your website using Gliffy.
  • Use your selected website creation tool to build an original website for your campaign. For this week, you will get started with the site – but the actual completion of it won’t be due for several weeks.
  • Optional: Read Chapter 4: "Digital Marketing WebSocial"
  • Please watch the video "Social Media Marketing: The Movie"