Featured Post

Semester Project Overview

For the duration of the semester, we will be creating fictional brands that the class will use to generate original social media, PR and adv...

User Personas

Who is your target audience? Are there multiple target audiences for your brand or product?

Rather than think about these in broad, abstract terms, you can develop "user personas" to better visualize who your potential audience is.
Orangebus, a U.K.-based digital agency, has created a great template that you can use to create your various user personas. Check it out (.pdf format) at:
More examples and templates to explore:
You can also use Xtensio again for this assignment: