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COMSTRAT 310 Syllabus - Spring 2020

COMSTRAT 310 - DIGITAL CONTENT PROMOTION (3 CREDITS) Instructor:  Brett Atwood                                Email: batwood@wsu.edu Of...

WEEKS 9, 10 & 11: SEO Basics, Mobile Optimization and Social Media Marketing Basics

SUMMARY:

Over the next few weeks, we will:
  • Continue to work on our primary campaign website including optimization for mobile devices
  • Continue to optimize content for search engine rankings on our media campaigns via Search Engine Optimization (SEO).
  • Learn about social media marketing plans and begin work on the creation of one with the goal of driving traffic and awareness to our campaign website.
  • Learn about the importance of monitoring your business reputation on Wikipedia
  • Learn about landing pages and how to create them
HOMEWORK:
  • Continue to revise your work-in-progress website. Reminder: Please send me your published link, if you have done so already!
  • Begin to work on your Social Media Marketing Plan (final version due May 1)
  • Continue to work on and revise your campaign website, including modifications to help optimize your content for search engine indexing and rankings.
  • Do an SEO audit on your campaign website
  • Create a landing page with content themed around either a key user persona or non-branded campaign keyword/phrase - Please include this link in your final portfolio!