For the final weeks of the semester, we will:
- Learn about website analytics tools (such as Google Analytics and StatCounter) that enable a better understanding of site/campaign traffic, referral and behavior patterns.
- Finish our semester-long campaign website and related social media channels.
- Work on your final exam, due no later than the end of the day on Wed., Dec. 11.
- Continue to work on your Social Media Marketing Plan, due Dec. 4. (Note: Please see the syllabus for a rubric that includes criteria on how this is evaluated).
- Continue to Facebook and Twitter updates frequently (several times this week) and attempt to build a larger follower/fan count by outreach to friends and family, as well as activity on like-minded social media pages. (Note: Please see the syllabus for a rubric that includes criteria on how your website and social media campaigns are evaluated).
