For these weeks, we will:
- Learn about best practices in building an official Facebook and Google AdWords campaign.
- Create official social media campaign accounts for your brand (if you have not done so already)
- Continue to work on your Social Media Marketing Plan, due Dec. 4
- Continue to post social media updates frequently (several times a week) and attempt to build a larger follower/fan count by outreach to friends and family, as well as activity on like-minded social media pages.
- You should try to have at least 30 social media followers by the end of the semester.
- You should try to have at least 10 social media posts by the end of the semester.
- Your final campaign site will be evaluated for how it appears on both desktop and mobile devices beginning Dec. 4
- You can begin your final take-home exam at any time, but it should be emailed (batwood@ wsu.edu) or turned in to me no later than midnight at the end of Wed., Dec. 11.
