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Semester Project Overview

For the duration of the semester, we will be creating fictional brands that the class will use to generate original social media, PR and adv...

WEEKS 14 & 15: Learning Google AdWords & Facebook Ads

SUMMARY:

For these weeks, we will:
  • Learn about best practices in building an official Facebook and Google AdWords campaign.
  • Create official social media campaign accounts for your brand (if you have not done so already)
HOMEWORK:
  • Continue to work on your Social Media Marketing Plan, due Dec. 4
  • Continue to post social media updates frequently (several times a week) and attempt to build a larger follower/fan count by outreach to friends and family, as well as activity on like-minded social media pages. 
    • You should try to have at least 30 social media followers by the end of the semester.
    • You should try to have at least 10 social media posts by the end of the semester.
  • Your final campaign site will be evaluated for how it appears on both desktop and mobile devices beginning Dec. 4
  • You can begin your final take-home exam at any time, but it should be emailed (batwood@ wsu.edu) or turned in to me no later than midnight at the end of Wed., Dec. 11.