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Semester Project Overview

For the duration of the semester, we will be creating fictional brands that the class will use to generate original social media, PR and adv...

WEEKS 12 & 13: Social Media Marketing Plans and Building Facebook & Twitter Pages

SUMMARY:

Over the next week, we will:
  • Continue to learn about social media marketing plans and begin work on the creation of one with the goal of driving traffic and awareness to our campaign website.
  • Learn about best practices in building an official Facebook, Twitter & YouTube presence for our campaign sites.
HOMEWORK:
  • Continue to work on your Social Media Marketing Plan (final version due Dec. 4)
  • Create two social media pages (such as Facebook and Twitter) for your campaign. These social media sites should then be linked to your main campaign website.
  • Start posting updates frequently (several times a week) and attempt to build a larger follower/fan count by outreach to friends and family, as well as activity on like-minded social media pages. 
    • You should try to have at least 30 followers/subscribers on each by the end of the semester.
    • You should try to have at least 10 social media posts by the end of the semester.
  • Continue to work on and revise your campaign website, including modifications to help optimize your content for search engine indexing and rankings.
  • Create at least one theme-specific landing page for your website.