Facebook has a series of tutorials that will walk you through the basics:
You can see the entire tutorial series here.
Here's another video that goes in-depth on the basics and intermediate level skills necessary to learn Facebook Ads:
CASE STUDIES FOR FACEBOOK ADS
Facebook has a page filled with case studies that you can explore to see how both small and large companies are using the Facebook Ads platform to expand their reach and build their business.
Here are even more video tutorials that walk you through the basics of creating a Facebook ad and then identifying your target audience and budget in the Facebook Ads creation tool. (Note: The specific menu options may have changes since these screencasts were originally recorded - but they are still useful as they show a general walk-through of the Facebook Ads creation process).
Creating your ad
Defining your target audience and budget
Facebook Advertising can be displayed as a traditional ad on the right-hand side of the news feed or in the news feed itself.
- News Feed
- These ads will appear in the center of the news feed along posts from friends and followed pages. This "native ad" blends in seamlessly with the general news feed content. You can even pay for placement of a recent Facebook post so that it appears in the news feed for targeted recipients -- even if they don't yet "like" your page.
- Right Side Column
- These ads appear on the righthand column adjacent to your news feed. The size of these ads is considerably smaller than a News Feed ad.
Related Links:
- Download the free Facebook Ads Guide (.pdf file)
- Facebook Business page on Facebook
- "Split Testing" (A/B tests) using Facebook Ads
- Facebook Ad Guidelines
THE DOWNSIDE OF FACEBOOK ADVERTISING?
There is some debate about the effectiveness of Facebook Advertising. This video shows one ex-advertiser's experience with "Facebook fraud" and fake Like followers after a recent campaign:
FACEBOOK "BLUEPRINT" UNIVERSITY
Did you know that Facebook offers free online courses including certification covering the basics of Facebook Ads and other social media initiatives?
Check out Facebook Blueprint to get started.
There is some debate about the effectiveness of Facebook Advertising. This video shows one ex-advertiser's experience with "Facebook fraud" and fake Like followers after a recent campaign:
FACEBOOK "BLUEPRINT" UNIVERSITY
Did you know that Facebook offers free online courses including certification covering the basics of Facebook Ads and other social media initiatives?
Check out Facebook Blueprint to get started.
