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Semester Project Overview

For the duration of the semester, we will be creating fictional brands that the class will use to generate original social media, PR and adv...

Action Items for Optimizing your Campaign for Search Engine Discovery

Ready to Optimize?

Is your campaign site optimized for search engine discovery and indexing?

There are a few things you can do to increase the likelihood that your site will show up prominently in organic search engine results. These tips offer directions specific to the Wix platform, but the principles are similar for any CMS.

Add Metadata

In Wix.com, you can easily add meta title, keyword and description info. To do so, go to the Pages icon and select the page you wish to optimize. Then select the ellipsis (...) icon and select SEO (Google) before adding your title, description and keyword data for that page.

On the SEO section of the site manager Dashboard. make sure to activate the "Let search engines find my website" slider, as well!

Double-Check Your Site Address

In the Settings > Site Address section, take a closer look at the URL path you have created for your brand. Is your brand name part of the URL name?

ADDITIONAL OPTIMIZATIONS

Below are some additional steps that website creators can use on Wix, Weebly and Wordpress:

WIX USERS: SEO WIZARD

Wix.com has a great SEO monitoring tool that you can find under the Site Manager (select SEO from the left-hand vertical navigation then refer to the "Get Found on Google" section to begin your audit).



Link to Social Networks

Soon, we will be creating Facebook and Twitter pages. Once those are ready, you should connect your Facebook and Twitter sites to your campaign site. Remember to also include a link back to your campaign site in your "About" fields on those social media sites, too.

Add Text Descriptors to Your Images

Do your images have tool tip text descriptors? Many images get "crawled" by search engines that rely on your text tagging and descriptions for proper indexing. In Wix.com, you can add a text tag to any image. Simply highlight the photo and select Settings and update the Title and alt text fields.

WEEBLY USERS: SEO CHECKLIST

For Weebly users, please consult this SEO checklist to ensure that you've done the basics for search engine optimization on your website.

WORDPRESS & SEO

If you are using Wordpress, you can/should also optimize your pages/posts for discovery in search engines.

Here are some additional resources specific to Wordpress: