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Semester Project Overview

For the duration of the semester, we will be creating fictional brands that the class will use to generate original social media, PR and adv...

WEEK 3: Content Strategy Basics - Creating User Persona Research to Craft our Online Campaigns

SUMMARY:

This week, we will:
  • Review the fundamentals of content strategy for our campaigns
  • Review examples of user persona research and then apply these techniques to our campaign
  • Brainstorm and conduct trademark research on our campaign brand names
  • Learn a bit about project management tools
HOMEWORK:
  • Continue to tweak/revise your competitive analysis and SWOT analysis. This will be used to help shape and inform future branding and messaging elements, including social media outreach strategies. (NOTE: Branding and naming exercises will occur in the next couple of weeks).
  • This week, each campaign should also have at least two user persona research profiles for the audience that you anticipate targeting.
  • Identify at least three potential brand names for your product or service. It is critical that you conduct a quick background check on your proposed names on Trademarkia.com to ensure that your suggestions do not violate any existing active trademarks.