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Semester Project Overview

For the duration of the semester, we will be creating fictional brands that the class will use to generate original social media, PR and adv...

WEEKS 15 & 16: Learning Google Analytics, StatCounter & Web Analytics Tools/Final Projects & Social Media Marketing Plans

SUMMARY:

For the final weeks of the semester, we will:
  • Learn about website analytics tools (such as Google Analytics and StatCounter) that enable a better understanding of site/campaign traffic, referral and behavior patterns.
  • Learn about Google Ads, Google AdSense and Google Ad Manager.
  • Finish our semester-long campaign website and related social media channels.
HOMEWORK:
  • Work on your final exam, due no later than the end of the day on Tuesday, April 30.
  • Continue to work on your Social Media Marketing Plan, due Tues., April 30. (Note: Please see the syllabus for a rubric that includes criteria on how this is evaluated).
  • Continue to Facebook and Twitter updates frequently (several times this week) and attempt to build a larger follower/fan count by outreach to friends and family, as well as activity on like-minded social media pages. (Note: Please see the syllabus for a rubric that includes criteria on how your website and social media campaigns are evaluated).
  • OPTIONAL: Read Chapter 8: "BrandYou"