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Creating a Landing Page for your Campaign Site

A landing page can be used to target a niche or specific audience or user persona type for your campaign. Here are some examples of landing pages for the same product -- yet each has content themed specifically to a different type of use case or audience:


From an SEO perspective, landing pages are also valuable since they help calibrate your content around a specific phrase or keyword. This can help with achieving higher relevancy on those terms for keyword indexing by the major search engines.

To build a landing page within your existing site in Wix, see these instructions. As an alternative, you can create a new landing page template as a separate site using one of these templates.