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Semester Project Overview

For the duration of the semester, we will be creating fictional brands that the class will use to generate original social media, PR and adv...

WEEKS 7 & 8: Website Creation & Optimization - Workshops, SEO & More

SUMMARY:

Over the next couple of weeks, we will:
  • Continue to use a website creation tool, such as Wix or Wordpress, to build an original campaign website.
  • Learn ways to improve search engine rankings of content for our media campaigns via Search Engine Optimization (SEO).

HOMEWORK:
  • Continue to get familiar with and use your chosen website builder (e.g. Wordpress, Wix, etc.) to work on your site.
  • Publish your work-in-progress website and send me your link so I can review it no later than midnight on March 8.
  • Run an SEO audit on your site when it is ready using the Wix SEO Wiz tool. 
  • OPTIONAL: Read Chapter 5 "Digital Marketing Metrics"