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COMSTRAT 310 Syllabus - Fall 2018

COMSTRAT 310 - DIGITAL CONTENT PROMOTION (3 CREDITS) Instructor:  Brett Atwood                                EMAIL:    batwood@wsu.ed...

WEEKS 9, 10 & 11: SEO Basics, Mobile Optimization and Social Media Marketing Basics

SUMMARY:

Over the next few weeks, we will:
  • Continue to work on our primary Wix-based campaign website including optimization for mobile devices
  • Continue to optimize content for search engine rankings on our media campaigns via Search Engine Optimization (SEO).
  • Learn about social media marketing plans and begin work on the creation of one with the goal of driving traffic and awareness to our campaign website.
  • Learn about the importance of monitoring your business reputation on Wikipedia
HOMEWORK:
  • Continue to revise your work-in-progress website.
  • Begin to work on your Social Media Marketing Plan (final version due November 28)
  • Continue to work on and revise your campaign website, including modifications to help optimize your content for search engine indexing and rankings.
  • Run an SEO audit on your site using the Wix SEO Wiz tool.
  • Read Chapter 6 “Integrated Digital Campaigns: Planning, Execution & Metrics"