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COMSTRAT 310 Syllabus - Fall 2018

COMSTRAT 310 - DIGITAL CONTENT PROMOTION (3 CREDITS) Instructor:  Brett Atwood                                EMAIL:    batwood@wsu.ed...

WEEKS 7 & 8: Website Creation & Optimization - Workshops, SEO & More

SUMMARY:

Over the next weeks, we will:
  • Continue to use a website creation tool, such as Wix or Wordpress, to build an original campaign website.
  • Learn ways to improve search engine rankings of content for our media campaigns via Search Engine Optimization (SEO).

HOMEWORK:
  • Continue to get familiar with and use your chosen website builder (e.g. Wordpress, Wix, etc.) to work on your site.
  • Publish your work-in-progress website and send me your link so I can review it no later than midnight on Oct. 10
  • Run an SEO audit on your site when it is ready using the Wix SEO Wiz tool. 
  • Read Chapter 5 "Digital Marketing Metrics"