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COMSTRAT 310 Syllabus - Fall 2018

COMSTRAT 310 - DIGITAL CONTENT PROMOTION (3 CREDITS) Instructor:  Brett Atwood                                EMAIL:    batwood@wsu.ed...

User Personas

Who is your target audience? Are there multiple target audiences for your brand or product?

Rather than think about these in broad, abstract terms, you can develop "user personas" to better visualize who your potential audience is.
Orangebus, a U.K.-based digital agency, has created a great template that you can use to create your various user personas. Check it out (.pdf format) at:
More examples and templates to explore:
You can also use Xtensio again for this assignment: