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COMSTRAT 310 Syllabus - Spring 2018

COMSTRAT 310 - DIGITAL CONTENT PROMOTION (3 CREDITS) Instructor:  Brett Atwood                                EMAIL:    batwood@wsu.ed...

WEEKS 14 & 15: Learning Google AdWords & Facebook Ads

SUMMARY:

For these weeks, we will:
  • Learn about best practices in building an official Facebook and Google AdWords campaign.
  • Create official Facebook and Twitter campaign accounts for your brand (if you have not done so already)
  • Create a landing page campaign for our website
HOMEWORK:
  • Continue to work on your Social Media Marketing Plan, due April 26
  • Continue to post Facebook and Twitter updates frequently (several times a week) and attempt to build a larger follower/fan count by outreach to friends and family, as well as activity on like-minded social media pages. 
    • You should try to have at least 30 Facebook followers by the end of the semester.
    • You should try to have at least 10 Facebook and Twitter posts by the end of the semester.
  • Optimize your Wix-created website for mobile devices using the mobile editor built into the Wix.com edit tool. Your final campaign site will be evaluated for how it appears on both desktop and mobile devices beginning April 26. 
  • Run an SEO audit on your site when it is ready using the Wix SEO Wiz tool.
  • Create at least one theme-specific landing page for your website.