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COMSTRAT 310 Syllabus - Spring 2018

COMSTRAT 310 - DIGITAL CONTENT PROMOTION (3 CREDITS) Instructor:  Brett Atwood                                EMAIL:    batwood@wsu.ed...

WEEKS 9, 10 & 11: SEO Basics and Social Media Marketing Plans


Over the next few weeks, we will:
  • Continue to work on our primary Wix-based campaign website
  • Learn ways to improve search engine rankings of content for our media campaigns via Search Engine Optimization (SEO).
  • Learn about social media marketing plans and begin work on the creation of one with the goal of driving traffic and awareness to our campaign website.
  • Publish your work-in-progress website and send me your link so I can review it.
  • Begin to work on your Social Media Marketing Plan (final version due April 26)
  • Continue to work on and revise your campaign website, including modifications to help optimize your content for search engine indexing and rankings.
  • Run an SEO audit on your site when it is ready using the Wix SEO Wiz tool.