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COMSTRAT 310 Syllabus - Spring 2018

COMSTRAT 310 - DIGITAL CONTENT PROMOTION (3 CREDITS) Instructor:  Brett Atwood                                EMAIL:    batwood@wsu.ed...

WEEKS 12 & 13: Social Media Marketing Plans and Building Facebook & Twitter Pages

SUMMARY:

Over the next week, we will:
  • Continue to learn about social media marketing plans and begin work on the creation of one with the goal of driving traffic and awareness to our campaign website.
  • Learn about best practices in building an official Facebook presence for our campaign sites.
HOMEWORK:
  • Continue to work on your Social Media Marketing Plan (final version due April 26)
  • Create a Facebook and Twitter page for your campaign. These social media sites should then be linked to your main campaign website.
  • Start posting Facebook and Twitter updates frequently (several times a week) and attempt to build a larger follower/fan count by outreach to friends and family, as well as activity on like-minded social media pages. 
    • You should try to have at least 30 Facebook followers by the end of the semester.
    • You should try to have at least 10 Facebook and Twitter posts by the end of the semester.
  • Continue to work on and revise your campaign website, including modifications to help optimize your content for search engine indexing and rankings.
  • Optimize your Wix-created website for mobile devices using the mobile editor built into the Wix.com edit tool. Your final campaign site will be evaluated for how it appears on both desktop and mobile devices.
  • Run an SEO audit on your site when it is ready using the Wix SEO Wiz tool.
  • NEW: Create at least one theme-specific landing page for your website.