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COMSTRAT 310 Syllabus - Spring 2018

COMSTRAT 310 - DIGITAL CONTENT PROMOTION (3 CREDITS) Instructor:  Brett Atwood                                EMAIL:    batwood@wsu.ed...

WEEKS 16 & 17: Learning Google Analytics, StatCounter & Web Analytics Tools/Final Projects & Social Media Marketing Plans

SUMMARY:

For the final weeks of the semester, we will:
  • Learn about website analytics tools (such as Google Analytics and StatCounter) that enable better understanding of site/campaign traffic, referral and behavior patterns.
  • Finish our semester-long campaign website and related social media channels.
HOMEWORK:
  • Work on your final exam (available now on this blog) , due no later than the end of the day on Tuesday, May 1.
  • Continue to work on your Social Media Marketing Plan, due April 26.
  • Continue to Facebook and Twitter updates frequently (several times this week) and attempt to build a larger follower/fan count by outreach to friends and family, as well as activity on like-minded social media pages.