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COMSTRAT 310 Syllabus - Fall 2017

COMSTRAT 310 - DIGITAL CONTENT PROMOTION (3 CREDITS) Instructor:  Brett Atwood                                EMAIL:    batwood@wsu.ed...

Twitter Analytics

Are you familiar with Twitter Analytics?

With Twitter Analytics, you can learn more about the performance of your Tweet activity, as well as your followers. 
TWEET ACTIVITY DASHBOARD

The Tweet Activity Dashboard helps your learn more about your followers, including:
  • Gender
  • Location
  • Affinity for other Twitter brands/influencers
  • Top Interests
  • Timeline Activity Summaries (No. of Faves, No. of Retweets, and Replies)
To access your Tweet Activity Dashboard, visit http://analytics.twitter.com. (Note: In some cases, you may be prompted to set up an account with Twitter Ads in order to activate these analytics. This might involve associating a credit card with your account, but you won't be charged unless you actually place a paid Twitter Ad campaign).

ABOUT TWITTER CARDS

Twitter recently expanded the original analytics dashboard to also include a new Twitter Card dashboard that can be used by advertisers who wish to pay for media-rich campaigns on Twitter.

"Twitter Cards," which add a media-rich content area that extends beyond the typical 140-character Tweet. With a Twitter Card, you can add videos and other media experiences directly into your Tweets.
One important thing to note is that you can't begin to use Twitter Cards until you first "validate" your site with Twitter. This involves adding approved "metatag" code to your site. If this is of interest, instructions for adding metatags on Wix are here:
Once installed, Twitter Card activity will be tracked in the new Twitter Analytics dashboard. You can use the dashboard to learn more about making your Tweets successful.