Monetizing with Google AdSense and Doubleclick for Publishers (Small Business)

WHY GOOGLE ADSENSE?

As the semester comes close to ending, many students may find interest in the topic of monetizing their content. This means that you can potentially make money from the work that you create!

To get started, you need to first have a Google AdSense account.





To learn more about Google AdSense, visit the AdSense Academy help pages or watch the various tutorial videos provided by Google. There is also a series of tutorials available for free in the Optimizing AdSense online course.

ADDING ADSENSE


For Blogger:

If you have a Blogger account, getting set up with AdSense is easy. Here are the instructions:
For Wix:

If you have a Wix site, you can set up AdSense using these instructions:


For Wordpress:

If you have a Wordpress account, watch this video to learn how to connect AdSense to it:



 

For Tumblr:

For Tumblr blogs, you can add AdSense using the instructions in this video:


 

AD SERVERS & AD NETWORKS
http://www.google.com/doubleclick/publishers/small-business/
Many journalists and content creators have websites that include advertising that originates from one of several ad networks. However, managing multiple competing ad networks might get complicated quickly. Ad servers, such as Doubleclick for Publishers (Small Business) help you centralize and manage the inventory of ads originating from the various competing ad networks so that you get the most value out of your advertising. It can also be used for scheduling, reporting and targeting of your various ad opportunities.

Click this infographic to learn more about how Doubleclick for Publishers and Ad Servers work:



You can learn even more about DFP at the Google Publisher University.




AN INTRODUCTION TO AD SERVING



Examples of ad networks that work with Doubleclick for Ad Publishers include:

 OVERVIEW OF DOUBLECLICK FOR PUBLISHERS (SMALL BUSINESS)



If your media property has fewer than 90 million impressions/month, then you qualify for the "Small Business" version of Doubleclick for Business.



Additional Resources: