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COMSTRAT 310 Syllabus - Fall 2017

COMSTRAT 310 - DIGITAL CONTENT PROMOTION (3 CREDITS) Instructor:  Brett Atwood                                EMAIL:    batwood@wsu.ed...

Action Items for Optimizing your Campaign for Search Engine Discovery

Ready to Optimize?

Is your campaign site optimized for search engine discovery and indexing?

There are a few things you can do to increase the likelihood that your site will show up prominently in organic search engine results.

Add Metadata

In Wix.com, you can easily add meta title, keyword and description info. Simply go to the Settings gear icon or the Site Manager section and then select SEO (Google). Make sure to activate the "Let search engines find my website" slider, as well!

In addition, you can optimize individual pages within Wix. To do so, go to the Pages icon  and select the page you wish to optimize. Then select the gear icon and fill out the SEO title, description and keyword data for that page.

Double-Check Your Site Address

In the Settings > Site Address section, take a closer look at the URL path you have created for your brand. Is your brand name part of the URL name?

Use the SEO Wizard

Wix.com has a great SEO monitoring tool that you can find under the Site Manager (select SEO from the left-hand vertical navigation then refer to the "Get Found on Google" section to begin your audit).



Link to Social Networks

Soon, we will be creating Facebook and Twitter pages. Once those are ready, you should connect your Facebook and Twitter sites to your campaign site. Remember to also include a link back to your campaign site in your "About" fields on those social media sites, too.

Add Text Descriptors to Your Images

Do your images have tool tip text descriptors? Many images get "crawled" by search engines that rely on your text tagging and descriptions for proper indexing. In Wix.com, you can add a text tag to any image. Simply highlight the photo and select Settings and update the Title and alt text fields.