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COMSTRAT 310 Syllabus - Fall 2017

COMSTRAT 310 - DIGITAL CONTENT PROMOTION (3 CREDITS) Instructor:  Brett Atwood                                EMAIL:    batwood@wsu.ed...

Choosing a Brand Name & Creating a Logo

Igor International has created a great Naming Guide with information that can help you demystify the process of creating a great brand name.

Per Igor's Naming Guide, some things to consider as you review possible brand names include:
  • Appearance
  • Distinctive
  • Depth
  • Energy
  • Humanity
  • Positioning (How well does it support your core positioning for the brand?)
  • Sound
  • "33" (As per Igor's guide, "The force of brand magic and the word-of-mouth buzz that a name is likely to generate. Refers to the mysterious "33" printed on the back of Rolling Rock beer bottles...")
To get started, we'll be using a few web-based resources that will help us to:
  • Identify a Brand Name
  • Create a Logo

Brand Name Creation
Trademarkia.com is the largest visual search engine for more than 6 million trademarked logos, names, and slogans on the Internet. Use Trademarkia to identify whether or not your proposed brand name is already registered.

Logo Creation
There are several options to creating your logos. If you are comfortable using Adobe Photoshop, you can use it to craft suggested logos.

However, many people lack the graphic design skills in Photoshop. If this is the case, then you can use one of several web-based "logo generator" services. Wix.com has a great blog post with suggestions on how to cheaply (if not free) create a logo:
Here are a few more suggestions:

CoolText.com
It doesn't get any simpler. Simply type in your brand name and select the design style and a logo is immediately generated. Visit cooltext.com to get started.

Flamingtext.com
As with cooltext.com, this is very basic and easy to use. Select your text and preferred design and you are given a logo! There are some intermediate design options to explore, too. Visit Flamingtext.com to begin.

Logomaker.com

LogoMaker.com is a simple-to-use, web-based logo creation tool. Use LogoMaker to experiment with different branded logos for your fictional product, organization or company.  (Note: A small fee may be required for exporting your creations in LogoMaker).