COMSTRAT 310 Syllabus - Spring 2017
COMSTRAT 310 - DIGITAL CONTENT PROMOTION (3 CREDITS) Instructor: Brett Atwood Office: GWH 234 ...
What should be in your social media marketing plan?
Your final social media marketing plan should include the following sections and elements:
Social Media Presence
Tools & Implementation
Monitoring & Tuning
Budget & ROI
In addition, your Social Media Marketing Plan should include documentation of the research and planning of your campaign, including:
Branding research (logo/name survey results)