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COMSTRAT 310 Syllabus - Spring 2017

COMSTRAT 310 - DIGITAL CONTENT PROMOTION (3 CREDITS) Instructor:  Brett Atwood                                Office:  GWH 234        ...

Twitter Brand Pages, Advertising & Real-Time Web Monitoring Tools

Twitter Brand Pages & Advertising Options

Twitter has a new and robust advertising platform that allows organizations to pay for placement in the "trending topics" list as "Promoted Trends" or for prime positioning via "Promoted Tweets." You can also promote your general Twitter account via "Promoted Accounts" ad buys.

In 2014, Twitter rolled out new "enhanced profile pages" that allow for better branding on your page!

Are you ready to set up your own Twitter page for your brand? It's easy! Register your brand username (or any name that is as close to your brand name as possible) and then look for the following options to help customize your Twitter account:
  • Change your Design via Settings > Design
  • Recommended dimensions for the small Profile Photo are 400 x 400
  • Bio should be no more than 160 characters
  • Recommended dimensions for the larger Profile Cover Photo are 1500 x 500  
Learn more about using Twitter for business >>

As part of the new design, Twitter has also introduced some new functionality that might be of interest to marketers.

Best Tweets - The most popular posts (with high engagement) will appear in larger font than other posts. This means that they are more likely to get the attention of your audience.

Pinned Tweets - Similar to the function offered by Facebook, you can now "pin" one of your favorite or more important tweets to the top of your profile. This ensures that your audience will see this tweet in the most prominent spot -- even if there are newer tweets posted.

Filtered Tweets - Now your audience can view a filtered view of your timeline including just photos, videos or tweets with replies.

Some examples of new enhanced profile pages for brands:

Twitter and "Real Time" Brand Sentiment Monitoring

Twitter has quickly emerged as a popular PR tool for the monitoring of "real-time Web" attitudes and behavior among consumers. Twitter limits users to 140 characters for each "tweet," but each entry is indexable and searchable. This means that journalists can quickly get a pulse on news trends and developments across the entire Twitter ecosystem.

 For example, visit search.twitter.com and enter in a popular topic. The results give you valuable insight into what people are saying about that topic! In addition, many companies are using Twitter to communicate and gather feedback directly from their customers.

Here are a few examples of companies amassing large followers on Twitter:

About Hashtags

Chances are pretty good that you are already familiar with the hash tag in social media. In case you aren't, a hash tag (#) is a keyword with the # symbol. It is used to "tag" an event or topic so that Twitter users can "follow" all activity more accurately. For example, #wsu is the hashtag that I would use in search.twitter.com to instantly pull up results for all-things-WSU. If there is a live event, organizers will often assign an official hash tag so that the Internet followers can get accurate "tweet" updates pertaining to that event. There is a centralized list of "official" hash tags at hashtags.org

Other Useful Links: