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COMSTRAT 310 Syllabus - Spring 2017

COMSTRAT 310 - DIGITAL CONTENT PROMOTION (3 CREDITS) Instructor:  Brett Atwood                                Office:  GWH 234        ...

Facebook Ads

Facebook Ads is an influential Web ad service that enables you to target specific audiences inside the popular social network. The video below shows the power of targeted messaging through the Facebook Ads platform.



CASE STUDIES FOR FACEBOOK ADS

Facebook has a page filled with case studies that you can explore to see how both small and large companies are using the Facebook Ads platform to expand their reach and build their business.
Here are some video tutorials that walk you through the basics of creating a Facebook ad and then identifying your target audience and budget in the Facebook Ads creation tool.

Creating your ad 

 

Defining your target audience and budget 



Facebook Advertising can be displayed as a traditional ad on the right hand side of the news feed or in the news feed itself.
  • News Feed
    • These ads will appear in the center of the news feed along posts from friends and followed pages. This "native ad" blends in seamlessly with the general news feed content. You can even pay for placement of a recent Facebook post so that it appears in the news feed for targeted recipients -- even if they don't yet "like" your page.
  • Right Side Column
    • These ads appear on the righthand column adjacent to your news feed. The size of these ads is considerably smaller than a News Feed ad.
Read the full FAQ for more info on these and other options. (Note: An alternate FAQ is also available for some Facebook users that may have a different Facebook Ads interface).

Related Links:
THE DOWNSIDE OF FACEBOOK ADVERTISING?

There is some debate about the effectiveness of Facebook Advertising. This video shows one ex-advertiser's experience with "Facebook fraud" and fake Like followers after a recent campaign: