Featured Post

COMSTRAT 310 Syllabus - Spring 2017

COMSTRAT 310 - DIGITAL CONTENT PROMOTION (3 CREDITS) Instructor:  Brett Atwood                                Office:  GWH 234        ...

WEEKS 10, 11 & 12: SEO Basics and Social Media Marketing Plans

SUMMARY:

Over the next three weeks, we will:
  • Continue to work on our primary Wix-based campaign website
  • Learn ways to improve search engine rankings of content for our media campaigns via Search Engine Optimization (SEO).
  • Learn about social media marketing plans and begin work on the creation of one with the goal of driving traffic and awareness to our campaign website.
HOMEWORK:
  • Begin to work on your Social Media Marketing Plan (final version due near the end of the semester)
  • Continue to work on and revise your campaign website, including modifications to help optimize your content for search engine indexing and rankings.
  • Each team should run an audit on their site, when it is ready using the Wix SEO Wiz tool.