Over the next two weeks, we will:
- Continue to work on our primary Wix-based campaign website
- Learn ways to improve search engine rankings of content for our media campaigns via Search Engine Optimization (SEO).
- Learn about social media marketing plans and begin work on the creation of one with the goal of driving traffic and awareness to our campaign website.
- Begin to work on your Social Media Marketing Plan (final version due near the end of the semester)
- Continue to work on and revise your campaign website, including modifications to help optimize your content for search engine indexing and rankings.
- Each team should run an audit on their site, when it is ready using the Wix SEO Wiz tool.