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COMSTRAT 310 Syllabus - Spring 2017

COMSTRAT 310 - DIGITAL CONTENT PROMOTION (3 CREDITS) Instructor:  Brett Atwood                                Office:  GWH 234        ...

Social Media Marketing Plan - Semester Assignment

ASSIGNMENT:

Each team will collaborate to create a social media marketing plan for your brand. See info below for more criteria on what should be included. Your completed plan (due Thursday, April 27) should be approximately 5-10 pages (can be longer -- but MINIMUM of five pages).

Examples of Previous Semester Social Media Marketing Plans:

About Social Media Marketing Plans

What should be in your social media marketing plan? The presentation below gives an overview of the key elements, including the following sections and elements:
  • Executive Summary/Overview
  • Social Media Presence
  • Competitive Analysis
  • Goals
  • Strategies
  • Target Market
  • Tools & Implementation
  • Monitoring & Tuning
  • Budget & ROI
In addition, your Social Media Marketing Plan should include documentation of the research and planning of your campaign, including:
  • Branding research (logo/name survey results)
  • User Personas
  • SWOT Analysis
  • Wireframe(s)