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COMSTRAT 310 Syllabus - Spring 2017

COMSTRAT 310 - DIGITAL CONTENT PROMOTION (3 CREDITS) Instructor:  Brett Atwood                                Office:  GWH 234        ...

User Personas

Who is your target audience? Are there multiple target audiences for your brand or product?

Rather than think about these in broad, abstract terms, you can develop "user personas" to better visualize who your potential audience is.
Xtension is a free web-based user persona tool that you can use for this assignment

Orangebus, a U.K.-based digital agency, has created a great template that you can use to create your various user personas. Check it out (.pdf format) at:
More examples and templates to explore: